Writing on design, engineering, and the space between.https://shawnmcclelland.com/https://shawnmcclelland.com/writing/inventing-on-principle/https://shawnmcclelland.com/writing/inventing-on-principle/Why Building Is ThinkingWed, 01 Apr 2026 00:00:00 GMThttps://shawnmcclelland.com/writing/velocity/https://shawnmcclelland.com/writing/velocity/Companies that treat AI as a replacement for product and design thinking are going to produce a lot of fast, mediocre, undifferentiated product.Sat, 15 Mar 2025 00:00:00 GMThttps://shawnmcclelland.com/writing/design-thinking/https://shawnmcclelland.com/writing/design-thinking/On the Double Diamond, the Stingray, and why co-design is the only honest response to AI. The problem was never the framework. It's who's in the room when decisions get made.Mon, 10 Feb 2025 00:00:00 GMThttps://shawnmcclelland.com/writing/illusion-of-life/https://shawnmcclelland.com/writing/illusion-of-life/Most interface animations fail not because they're wrong, but because they're arbitrary. Timing is a design decision, and like most design decisions, it benefits from constraints.Sun, 03 Nov 2024 00:00:00 GMThttps://shawnmcclelland.com/writing/design-systems/https://shawnmcclelland.com/writing/design-systems/Design systems have become the dominant paradigm in product design. They've also become a kind of dogma — one that optimises for consistency at the expense of the thing consistency is supposed to serve.Thu, 12 Sep 2024 00:00:00 GMT