Crit
A product design health report.
Your product works. Users are signing up, the team is shipping. But something's off — the interactions feel slightly wrong, the interface has rough edges you can't quite name.
That's what Crit is for.
What I cover
- 01 One view redesignedI pick one page or flow and redesign it — showing exactly what better looks like, not just describing it.
- 02 Interaction qualityTransitions, feedback, state changes, loading patterns. The invisible layer that separates a good product from a polished one.
- 03 Interface consistencySpacing, type hierarchy, component behaviour across contexts. I find the places where the system breaks down.
- 04 Usability and flowNavigation, task completion, information architecture. Where users get lost or slow down — and why.
- 05 Copy and communicationLabels, empty states, error messages, onboarding. The words in your product are part of the design.
- 06 Accessibility signalsI flag accessibility issues as I encounter them — contrast, touch targets, focus states. Not a full audit, but more than most teams catch.
Scope
I will
- Evaluate your product as a real user would
- Give specific, actionable feedback on every issue
- Suggest alternative approaches when something isn't working
- Prioritise findings by impact
- Tell you things your team might be too close to see
- Redesign one view to show what better looks like
I won't
- Redesign your brand, identity, or icon system
- Invent new features or remove existing ones
- Pretend to understand your entire business context
- Deliver a full accessibility audit
- Implement any changes in code
- Replace a full-time designer or contractor
What people say
Crit was like a cheat code. We're a small team without much design expertise, but with just a few precise observations, our product was elevated to a level of polish we didn't know how to get to ourselves.
— Founder, Series A SaaSAfter two years of cramming UI together under pressure, the report felt like a breath of fresh air. Specific, honest, and immediately actionable. We shipped every single recommendation.
— CTO, developer tools startupWhat surprised me was how far below the surface it went. This wasn't just 'make the button bigger' — it reframed how we think about the whole product experience.
— Head of Product, fintechHow it works
- 01 You reach out.Send me a note with a brief description of your product and what's bothering you about it. I'll confirm availability within 24 hours and send an invoice.
- 02 I spend time with your product.Send me 1–3 views or flows that need the most attention, and let me know which page to redesign. If it helps for me to see a realistic interface, you can create a test account with pre-populated data. Brand assets save time if you have them ready. I'll use the product the way your users do — following flows, hitting edges, finding what breaks and what just slightly doesn't work.
- 03 You receive the deliverables.A Notion workspace with all findings and recommendations, Figma redesigns of one view, and a Loom walkthrough of everything. Delivered within 2–4 weeks.
- 04 We debrief.A 30-minute call to walk through the findings, answer questions, and make sure nothing is unclear.