Crit

A product design health report.

Your product works. Users are signing up, the team is shipping. But something's off — the interactions feel slightly wrong, the interface has rough edges you can't quite name. That's what Crit is for.

$5,000

flat rate · 2–4 weeks · money-back guarantee

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What I cover

01

Interaction quality

Transitions, feedback, state changes, loading patterns. The invisible layer that separates a good product from a polished one.
02

Interface consistency

Spacing, type hierarchy, component behaviour across contexts. I find the places where the system breaks down.
03

Usability and flow

Navigation, task completion, information architecture. Where users get lost or slow down — and why.
04

Copy and communication

Labels, empty states, error messages, onboarding. The words in your product are part of the design.
05

Accessibility signals

I flag accessibility issues as I encounter them — contrast, touch targets, focus states. Not a full audit, but more than most teams catch.
06

One view redesigned

I pick one page or flow and redesign it — showing exactly what better looks like, not just describing it.

Scope

I will

Evaluate your product as a real user would
Give specific, actionable feedback on every issue
Suggest alternative approaches when something isn't working
Prioritise findings by impact
Tell you things your team might be too close to see
Redesign one view to show what better looks like

I won't

Redesign your brand, identity, or icon system
Invent new features or remove existing ones
Pretend to understand your entire business context
Deliver a full accessibility audit
Implement any changes in code
Replace a full-time designer or contractor

What people say

Crit was like a cheat code. We're a small team without much design expertise, but with just a few precise observations, our product was elevated to a level of polish we didn't know how to get to ourselves.

— Founder, Series A SaaS

After two years of cramming UI together under pressure, the report felt like a breath of fresh air. Specific, honest, and immediately actionable. We shipped every single recommendation.

— CTO, developer tools startup

What surprised me was how far below the surface it went. This wasn't just 'make the button bigger' — it reframed how we think about the whole product experience.

— Head of Product, fintech

How it works

01
You reach out. Send me a note with a brief description of your product and what's bothering you about it. I'll confirm availability and send an invoice.
02
I spend time with your product. Send me 1–3 views or flows that need the most attention. I'll use it the way your users do — following flows, hitting edges, finding what breaks and what just slightly doesn't work.
03
You receive the report. A detailed written document with annotated screenshots, prioritised findings, specific recommendations, and a redesign of one view. Delivered within 2–4 weeks.
04
We debrief. A 30-minute call to walk through the findings, answer questions, and make sure nothing is unclear. Included in the price.

If that sounds like what you need, let's talk.

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