Writing — Shawn McClelland

Writing

Velocity Requires Direction Companies that treat AI as a replacement for product and design thinking are going to produce a lot of fast, mediocre, undifferentiated product.
Mar 2025
The Invisible Hand of Animation Timing Most interface animations fail not because they're wrong, but because they're arbitrary. Timing is a design decision, and like most design decisions, it benefits from constraints.
Nov 2024
Against Design Systems Orthodoxy Design systems have become the dominant paradigm in product design. They've also become a kind of dogma — one that optimises for consistency at the expense of the thing consistency is supposed to serve.
Sep 2024